Howies Recycle

This promotional brief from Wallace Henning communicates how the Howies Sundown
jacket is made from fully recycled material and can slip right back into the cycle when
finished with.

When fully folded, the size is A6 format but once expanded the simple construction together
with the typography aims to have no distinct beggining or end. Beautifully vinyl cut lettering
reinforce the concept, the choice of grey stock works incredibly well keeping both the white
and black wording fully legible.