Subconscious

Over the weekend, Oli and myself sat and watched a couple of episodes of 'Through the Worm Hole', a scientific documentary series hosted by Morgan Freeman. The episode that led me to write this was called 'Mysteries Of The Subconscious', it looks into our subconscious thought and how it allows us to make decisions and act in in ways that we wouldn't consciously choose.

It was the analysing of brain patterns and scientific results that got us thinking about how it could relate to the 'LOCO' brief we're both working on. Loco translates back to 'madness' and 'crazy', a state of mind that can often relate to club nights, particularly with deep electronic music.

Below are a few screen shots of the imagery used to analyse brain patterns when dealing with the conscious and subconscious. It immediately got me thinking about artwork for the club night as I'd already had an idea about dripping coloured squares representing the pattern and beats of the music, exampled in a design sheet on an earlier post.

It is definitely an idea that will stay in the main stream of our design practice, not necessarily keeping the same colour scheme or pattern formation, but the concept will relate back to the alteration of our state of mind (and how that can be recorded) when in club situations such as the one we're designing for.