Brand collabs

Looking into brand collaboration I found a few unlikely combinations,
also some exceptionally clever ideas that put each brand in a unique
position. I want to find out what makes collaborating with another
company/brand worthwhile, even if it's on the smallest level there has
to be a major underlying benefit.

BEERTENDER
- a collaboration by Heineken and Krups to produce a professional beer tap
and special kegs for home use. Krups are one of the worlds leading forces
when it comes to coffee machines, sleek, quality and an overall respected
name in the field. Heineken beer is another brand known for it's quality
and consistency amongst others of its kind.

Although Heineken could have launched such a product on their own accord,
the reinforcement of another well known and trusted manufacturer (especially
within appliances for home use) in my opinion displays a sense of care and
thought that have gone into the realisation.

BULGARI HOTELS AND RESORTS
Italian luxury products company Bulgari and Marriott Hotels have collaborated
to launch a line of highly affluent hotel resorts spanning globally.
Bulgari are based in Rome and have been creating fine jewellery for over 100
years, renowned for its quality. Today it is a global and diversified luxury brand
with a product and services ranging from watches to skin care.

Teaming up with Marriott hotels was quite possibly one of the best moves to make
when stepping into a hospitality market, (from a completely non-professional
point of view that is) teaming up with a party that have been professionalising in
that environment for years and tailoring certain aspects to fit Bulgaris character.