GRID

A 15 day viral project that was set up by Nike with the slogan 'Run you City', runners everywhere over London use phone boxes in specific postcodes to run routes and earn points, 15 days to run the city. Brilliant concept with the leader board aspect, managing to almost mask the element of exercise with a fairly simple game.
As a visual thinker, it was the branding of the project that led me to discover it. Not overly blown away by the type, but the use of spot colour is something I want to bear in mind when designing for my own project