more 4

Channel 4 have been at the forefront of the ident world for years and the mass expansion of TV culture has allowed it to flourish over multiple channels, each having its own individual identity but always remaining true to the channel 4 brand. This example, brand new to the channel More 4 is a perfect example of a completely individual style, using the triangle 'flipbook' segments but with strong bold colours much like examples from the early eighties. Not to say they all use colour as a signifier for their brand, but each example always refers to another in some way (the anamorphic landscape creating classic 4 logo for example) and it's this diverse and overall branding that has allowed them to constantly push boundaries, particularly within motion graphics.