Club TV

Facu Labo was the curator of this Club TV rebrand. I was initially drawn to this video through the Club logo, thinking it was merely an image, the link took me to this pallete perfect piece of moving image. Labo's use of colour is exquisite. There is another video here exampling the rebrand although alot less visual in terms of idents and programme intros. Club TV is a polish channel, and by browsing the foreign website and programme images I get the feeling it's a contemorary channel, focusing mainly on fashion, glamour and lifestyle.



We had a brief-briefing this morning on the second part of our moving image module, Fred mentioned looking at the relevance of brand identity in relation to audience. The colour, type, shapes and on the whole playfulness of this re-brand fits the target democraphic perfectly. - With fashion and interior design reverting back to a more vintage/retro feel over the past few years, the colours here are reminiscent of those found 20/30 years ago and still going strong.