tweetin'

Taking newspapers viral is a thought of ours, more specifically taking them viral and aiming them at a younger audience. I found this in a Dutch publication 'DePers', promoting the use of twitter.

I'm unsure whether it's promoting the use of Twitter as part of the newspaper experience, or simply an article regarding Twitter. I would presume the latter, although any publicity is good publicity, particularly for social networking sites like Twitter. The more they are in the public eye, the more likely people are to start coming round to the idea of intergrating these platforms into their everyday lives.

Newspapers are so current and up to date by nature, it would be stupid for them to not jump on the social networking waggon, receiving comments and publishing stories as and when they happen. Matt found a promotional video for the Gaurdian, very cleverly showcasing their ethics regarding getting the whole picture of a story, stemming through public input and discussion, a term rising as 'open journalism'.