Wrap-around

We've been thinking about a wrap-around type cover for the i magazine, considering how the visual impact of the paper might endorse a bigger student following. This got me thinking about how maybe other papers have used visual campaigns to promote the sales or persuasion towards their certain publication. It goes without saying there are some really innovative examples being put to use all over the world, a few of which I've touched on here...





















"This morning as I came out of Waterloo station there was a gang of glamorous looking women handing out what appeared to be free handbags. Of course all the female commuters crowded round trying to find out what was going on and if they were actually able to get their hands on a free handbag, which then attracted more attention."

I think this is a brilliant concept, particularly as it immidiately caused a hype around getting hands on the product, something that many brands strive to achieve. Although this was predominantly directed towards women on the whole, I think the intriguing element of the design would appeal to a slightly wider audience than first anticipated.

Papers tend to only use wrap-arounds where a national issue is concerend such as the general election or maybe one that affects a massive majority, even worldwide, 9/11, for example.

Other than this, and much like the sex and the city advertisment above, corporate companies buy a wrap-around (the logistics of which I'm severely unsure of) to take a dominant stance on the newspaper stand, with the intentions of drawing sales in by brand association and the idea that it must be a result of something important.