AtteWode

I initially started off this project with the intention to create a male fashion brand, aimed at the higher, bespoke end of the market, looking to deliver smart contemporary garments at a reasonable price. Since talking to a couple of boutiques and finding a more focused brief, I'm now working towards re-branding the Online fashion boutique - Steady Guy.

As I've mentioned in previous posts, I dont want to dismiss clothing label branding as the two are closely linked, with the standard of design an integral part to the branding of both.

AtteWode is a family owned clothing brand from New York City. Coming from a family, the Monogram has been used repeatedly, as a symbol/logo and transferred into a pattern design for the overleaf of complments slips and other printed collateral. I like this technique, although it seems to be popping up quite regularly. A simple pattern like this, once tweaked to perfection, can be applied to a number of products expanding the range indefinitely.