ROOM

Looking at independant fashion stores, I want to get an idea of how more low-key bespoke clothing stores brand themselves in order to compete with high-end competitors. Although it's a given that major players will always dominate over the underdog, people are more prepared to scout for quality these days and it's considered branding that can persuade a consmer to take that second look, regardless of product.

ROOM is an independant fashion boutique in Prague, their recent identity was created by ANYMADE Studio, which to me has a nautical aura about it, reinforced by the thick maritime rope used to hang garments on throught the shop. The cleanliness of the branding resounds in the shop layout, a must if the two are to work together, overall a really positive project.