shop the streets

Yet another Barnickel Design project, some really considered stuff going on over at their website. Shop the streets is an initiative to set up an e-commerce site that offers small boutiques and independant clothing stores the opportunity to sell online with a chance of undercutting what other, more established e-commerce sites have to offer.

The project was initially set up in NYC to help the downtown stores out, and came into light after assesing the rocketing US Retail E-Commerce sales.

Reading the project bio on Behance, there is talk about the identity and how 'The brand image had to be striking, bold and confident, but also had to be instantly recognizable and impactful at twenty pixels high on a website or twenty feet high on a billboard.' - Which has definitely been captured well, the logo works with the black shapes behind, and standing alone, and vice versa.