UpThere

UpThereStore are similar to Black Sheep Road in many ways, although based in Melbourne and maybe slightly bigger, they both offer high quality fashion and both have a very strong navigatable online presence.

I wanted to particularly mention these guys as I really like how each product is photographed for customers browsing the website. The battered, varnished floorboard backdrop makes for something a little bit more visual to engage the user whilst browsing, opposed to everything sat on pure white - a backdrop that looses all purpose once the item is purchased.