R E TOUCHING

This post is dedicated to the small photography post-production studio based in Sadness, Norway. Lukas Strociak Retouching have had a rather ingenious re-brand, their aim is in the name, they re-touch professional photographers work, almost always within the fashion industry.

Their branding is simple, but extremely effective and in terms of product, range and distribution, it would start to become excessive if they were to explore and further it anymore. I had to restrain myself to not upload all the pictures, and I thought it would be a little tedious to give them their own issu doc. However, I want to mention the coffee cup concept, with the abstract logo formed into the bottom of the cup, leaving their mark wherever they go - genius, from a branding/advertising point of view. A perfect example of how easy it can be to develop a products range in