Natural Super...

are a clothing label offering unique and original collections, from designers who pay homage to the global village streetwear fashion and culture. I like the way Natural Super have their online presence set-up, the homepage is a continuous scrolling blog, with the solid logo - fixed position in the middle of the page. It shows the very visual nature of the brand, they want to get you on board with the stuff they like, it's almost a personal welcoming into the hypothetical shop front, 'can I show you around sir?' - kind of thing.

I will definitely have to be considering the online presence of Steady Guy as at the moment it holds very little in the way of finese or browsing pleasure, As they have a blog feed and also a section selling artwork, I need to consider what would work for them without drawing the main focus away from clothing.

Being a label, Natural super only have their own clothes to worry about showcasing and therfore can be alot more specific in how they do so, and also with how they portray themselves on the market. I'm working with a store offering predominantly both male and female clothing, I need to be careful in appealing to both.