blaq

BLAQ is a project by Zelé Angelides - Beyond Limits, Absolute Quality. The designer has given us an insight into his/her design process, with a page of logo designs, none of which start to explore particularly exciting ideas, although the finalised logo does work well and have a professional, clean and quality feel to it. 


A number of aspects have been considered to bring the whole project together, and do so nicely. One of my only criticisms would have to be the lack of variation throughout the colour and format aspects, ending with a very monotone delivery. - Through this use of solid black/white and basic format, the brand starts to peel away from its original targets of 'beyond limits, absolute quality' and almost starts to enter a middle of the road, top-end-budget market, graphically anyway.