Rather than me describing the aims of this website in great detail, the description is a much more entertaining interactive flash script that will inform you further. What I will say is that they experiment with type on various levels, treating text like an 'organism' reacting in different ways to certain constaints.
The home page mimics a microscope slide and links the menu to coloured cells in this view that constantly move regardless off user interaction. I really like the script that looks at weighting of text and allows you to weigh different fonts, sizes and weights. Endin up with something like this...
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