Design is a VIRUS,Initial ideas,

Whilst we were looking at inspirational material to aim at 9-5 workers, we wanted to encorporate an element of scare tactics into our campaign. Through this I discovered a government official .pdf covering almost all areas of work related issues regarding peoples health both physically and mentally. Although we didn't persue this idea, the .pdf could have been extremely useful in aiding us pin point where work related issues are most frequent, helping us target a relevant audience.