13.2.11


New world order,
Visual identity,

'New World Order' refers to a worldwide conspiracy directed by a group of extremely powerful individuals. The principles held by this group are rather worrying, seeking worldwide totalitarianism. Daniela Meloni created an identity and Annual report for the NWO elite.
Very tidy design work, constantly experimenting with stock, page layout and composition throughout the publication. Some clever thinking has gone into producing such a barely legible logo, which tops off the quality of the identity...

"The poor legibility of the logo works as a metaphor for the
New World Order: it is everywhere, but you can’t understand it, it is in front of you but you need a deeper sight to spot it."









A vast selection of shots from the publication are availiable from Meloni's behance profile, it was painstaking to choose a quality selection as every page is as crisp as the last.

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