... a Swedish graphic designer and art director based in London, with degrees from the Royal College of Art and the London College of Communications. Her
website is beautifully simple, a straight forward left hand menu, with a large .gif flipping between two vibrant patterns as the main focus of the screen.
I feel simple website like this one are definitely the most effective in terms of capturing the audience. In such a vast world of websites, if it isn't crisp with easy navigation I'm definitely prone to not paying it any further attention. Design has to draw me in.
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