Another ingenious campaign, this time from Steamboat today, the offical newspaper for
Steamboat Springs. In the run up to Christmas, The Saturday edition of the newspaper came gift-wrapped in paper that readers can use to wrap holiday gift, brilliant.
“We hope this can become an annual tradition,” Boyer said. “It is meant to be fun and festive and give readers a little more value with their morning newspaper.”
Although we are no where near the run up to christmas, the idea could stem past simple wrapping paper designs to a somehow more useful design that could be used regardless of season?
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