more 4

Channel 4 have been at the forefront of the ident world for years and the mass expansion of TV culture has allowed it to flourish over multiple channels, each having its own individual identity but always remaining true to the channel 4 brand. This example, brand new to the channel More 4 is a perfect example of a completely individual style, using the triangle 'flipbook' segments but with strong bold colours much like examples from the early eighties. Not to say they all use colour as a signifier for their brand, but each example always refers to another in some way (the anamorphic landscape creating classic 4 logo for example) and it's this diverse and overall branding that has allowed them to constantly push boundaries, particularly within motion graphics.

audiovis

Flute

Saturn

Shortly after my last post I found this little gem. A few years later this start up ident was found on the Sega Saturn, one I'd never had the pleasure of viewing before (my mega drive kept me happy). Absolutely brilliant short motion graphic, space like small particles flickering around as the camera pans through them finally making up the logo, sega continued to use this effect for a couple more ident, and designers are still using very similar effects to this da (hopefully I'll come across one soon and link it back.

Collide

A video rather appropriately called collide, and although appearing to be only made up of spheres and blocks, I can imagine this is quite a complicated short piece of motion graphics. The spheres make up a human figure that moves incredibly fluently and when it runs into the blocks, the gravity and speed of the falling parts react in a life like manor.


I found this kind of realistic gravity hard to recreate when working in after effects earlier, it's still early days with the software and I'm sure it's not too difficult to achieve - definitely something for the pinboard.

Links

It's amazing how random links through design can penetrate other areas of one's design practise, put into context, my last post documenting recent design around the city of Amsterdam completely randomly landed me on an example of motion graphics after following up a link in one of the pictures - www.getitdone.org

"Get it done is a global community that empowers you to positively change people's lives", this piece of kinetic typography is a promotional/persuasive video encouraging people to get involved

4 Talent

A swish motion graphic ident for 4 Talent. From the guys over at Spin, the same studio that produced the video celebrating the innovation in type and design from Wim Crouwel, very innovative work coming out of their studio, particularly focused on type, identity and branding.

Storyboarding

Becoming more familiar with storyboarding, I looked at different styles and methods that have been visually documented out there, from thumbnail sketches to post production storyboarding (the second example houses a good use of arrows to convey a sense of direction and movement)...

Typogami

An animated typeface for After Effects, although not specifically motion graphics in terms of storyboarding to greater extent, but I want to collect a rounded body of research into areas of kinetic typography.

1980's

After stumbling across my previous post from Ben O'Brein, I had a further look into the Channel 4 idents of the 80's. Some really clean cut, colourful design, quite innovative for the time I can imagine. There must be thousands of minutes, millions of frames in Channel 4's history of idents, an area of their identity they have always been dominant in, evidently...






This example came a decade later, a few years after me in fact. It's clearly a lot sharper in terms of deatail but also expands on abstracting the viewpoint of the dispersing blocks alot more effectively, appearng to be flying right past, almost through the viewer...

Inspiration

Self-promo ident for Ben O'Brein's portfolio site BensFolio.com. Inspired by the 1980s idents from Channel 4, a high impact 10 second personal advert so to speak, definitely something to think about for my own personal self promotion, more so if moving image becomes a larger part of my creative output.

Neuforma

HypeForType - Neuforma Typography Ident

OCR A

These two typography experiments were made using the font OCR A Std, combined with the colour choices I love the overall design. More importantly the designer has exercised some of the core elements I've been learning technically in After Effects and also theoretically, putting the content I've been learning ever more into context.
I think it would be setting my sights reasonably to say I'd be particularly pleased with an outcome of a similar standard to the top example here from this current module.

Spiekermann

This piece of kinetic typography works with a quote from graphic designer Erik Spiekermann, talking about his love for typography. The initial frames seem fairly straight forward, moving quickly and cleanly in what seems to be an abstract manor, until the frame zooms out revealing the word 'type' assembled from the type used throughout.

Portal

This particular piece of motion design is for a game particularly close to my heart. The game challenges concepts of depth, perspective and thinking, represented quite well though the use of type and effects used throughout this promotional motion graphic.

Cropped

This is another short example, using only black and white to communicate a word. It makes use of the cropping and zooming elements of motion graphics we learnt and experimented with in the first storyboarding workshop.
A really tight and simple example of defining meaning through motion, almost exactly the task we have in hand currently, only slightly shorter.

Starting to look at kinetic experiments using type, only 9 seconds long, this example is the kind of length motion graphic we're aiming to produce at present. I love the combination of type, paths growing and entwining to make up the final forms. It's a shame about the final zip animation that it cuts out with, unnecessary detail, I feel.

Amsterdam's heart

This example was produced for the visual identity launch of the Amsterdam Museum (formerly known as Amsterdam Historical Museum) on 6 January 2011. "The Heart of Amsterdam" is the underlying theme for all communication and initiatives of the museum, I love how the surrounding streets communicate veins pumping around the heart, and obviously a very appropriate use of red to reinforce the delivery.