more 4

Channel 4 have been at the forefront of the ident world for years and the mass expansion of TV culture has allowed it to flourish over multiple channels, each having its own individual identity but always remaining true to the channel 4 brand. This example, brand new to the channel More 4 is a perfect example of a completely individual style, using the triangle 'flipbook' segments but with strong bold colours much like examples from the early eighties. Not to say they all use colour as a signifier for their brand, but each example always refers to another in some way (the anamorphic landscape creating classic 4 logo for example) and it's this diverse and overall branding that has allowed them to constantly push boundaries, particularly within motion graphics.

Minimal

Mehmet Gozetlik has produced this wonderful project that strips brand packaging of all its complexities and focuses on only what is necessary. I find the resulting packages to be more appealing, clean and simple. Usually packaging tends to be as flamboyant as possible to grab the consumers attention, but with all of them screaming at you, these simply packaged products tend to speak louder.

Blue

A really strong visual campaign from nike for foot locker promoting the longevity of the Nike Air Force 1. Really simple visuals with crisp glossy type, a common visual style to expect fom nike, always searching for the most eye catching  advertisments. I feel the style I have gone for with my designs for this project try and incorporate this strong simple visual.

Spacial

Nike have one of the most powerful advertising campaign, and wouldn't have got to the stature they hold in the worldwide markets today without it. Sequential advertisements like this are impressing to say the least, particularlythe top example of the two. Only a little point but the designer must have had a firm idea of exactly where it was going to be in the public eye, sampling the colour of the buildings for the broken wall to have a high impact effect.

MTN 94

Again from the Montana group, MTN 94 are one of the companies more recent endeavours. A project to craft a paint that would be far superior to what the industry had seen before. Released in 2009, the paint was named after the companies launch in 1994 and has by far one of the best aesthetics in terms of current paint cans on the market.

The 94 6-pack boxes are simple, but at the same time very representative of the identity. Partcularly feeling the die-cut 94 stencil in the side of the box, I want to produce packaging for my cans that visually correlates with the brand and I'm definitely looking to keep the visuals of my design to a minimal, most likely using only 2 or 3 spot colours in order to keep the costing low. I still have some development to go before I can start mocking up designs. 

One thing I have noticed on all cans across the market is a LOT of very small text, presumably for safety and legal reasons (something ill be looking into), and usually in various languages. An aspect of the design I can't dismiss if I want to get my product looking as professional as possible.

MTN

In terms of recent (last 10/15 years) paint brands, montana cans have been at the forefront of the market, offering a wide variety of paint. Established in 1994, MTN are renound for their quality of paint, with a large team of artists representing the brand. Montana GOLD is the highest end of their range and really does offer very high quality paint, I feel the recently re-branded graphics represent its quality well.

Their colour chart is laid out a lot more professionally compared to other guides I've looked at, moving away from the standard rectangle and grouping the colours in a much more visually appealing way. A point I made earlier about a smaller selection of colours isn't apparent here (seeing as Ive only screen capped about half the selection), Montana offer a very wide and professional selection of colours.

I'm contemplating the range of colours for my NikeCromo range, too many colours could feel as though the range hasn't been considered although too little could look unprofessional.

NIKE78

NIKE78 is an exciting new project created by Paul Jenkins and inspired by NIKE. Creatives involved will receive a brand new pair of NIKE shoes and will be asked to use sport as inspiration to challenge their function.

I love these visuals below using vibrantly bright colours with an overprint style effect. I'm pretty sure most of the shpaes are made up from parts of nike shoes, an area I could look into for can/poster graphics?

GRID

A 15 day viral project that was set up by Nike with the slogan 'Run you City', runners everywhere over London use phone boxes in specific postcodes to run routes and earn points, 15 days to run the city. Brilliant concept with the leader board aspect, managing to almost mask the element of exercise with a fairly simple game.
As a visual thinker, it was the branding of the project that led me to discover it. Not overly blown away by the type, but the use of spot colour is something I want to bear in mind when designing for my own project

Cans

Spray cans tend to have a lot of detail that can go unnoticed, I've used spray paint for a few years now and when it came to thinking about what was actually on the cans I went blank. So I gatherd the different brands of paint I could find at home and started analysing the content.

Really nice type on the Nitro 2G cans, especially compared to the Illuminarty cans pictured below. The Nitro 2G cans are very professionally finished even hosting a spot varnish over certain areas.

TED

This interactive design is not exactly the level of deatail I wasthinking about incorporating into my colour guide booklet, although the concept of a pull out leaf, changing as its put inot action. My design will be focues around colour shift opposed to typography, but I was so amazed by the video it hasd to be blogged. The rest of the material produced for this project is really crisp too, particularly the accompanying poster and packaging.

Mash ups

These logo mash-ups from Johnson Banks are the kind of brand combinations and hybrids I've been thinking about. although

Brand collabs

Looking into brand collaboration I found a few unlikely combinations,
also some exceptionally clever ideas that put each brand in a unique
position. I want to find out what makes collaborating with another
company/brand worthwhile, even if it's on the smallest level there has
to be a major underlying benefit.

BEERTENDER
- a collaboration by Heineken and Krups to produce a professional beer tap
and special kegs for home use. Krups are one of the worlds leading forces
when it comes to coffee machines, sleek, quality and an overall respected
name in the field. Heineken beer is another brand known for it's quality
and consistency amongst others of its kind.

Although Heineken could have launched such a product on their own accord,
the reinforcement of another well known and trusted manufacturer (especially
within appliances for home use) in my opinion displays a sense of care and
thought that have gone into the realisation.

BULGARI HOTELS AND RESORTS
Italian luxury products company Bulgari and Marriott Hotels have collaborated
to launch a line of highly affluent hotel resorts spanning globally.
Bulgari are based in Rome and have been creating fine jewellery for over 100
years, renowned for its quality. Today it is a global and diversified luxury brand
with a product and services ranging from watches to skin care.

Teaming up with Marriott hotels was quite possibly one of the best moves to make
when stepping into a hospitality market, (from a completely non-professional
point of view that is) teaming up with a party that have been professionalising in
that environment for years and tailoring certain aspects to fit Bulgaris character.

Sugar

Sunshine Sugar by Fran Brand

Cream

Beautifully shiny gold foil blocked stationary and business cards here from Qube Konstrukt, for Cream. Gold edging on the business cards on top of a pretty much full face on that particular one.

Kunsthalle Luzern.

Kunsthalle Luzern is an exhibition space in the middle of Luzern, Switzerland,
it encourages, presents and discusses contemporary art and design. This corporate
design from Type Fabric is quite fitted to the clients contemporary nature, I love
the simple use of 2 spot colours throughout the branding extending through to
the monotone photos.

Old Parkland

Patrick Enstrom