audiovis

2nd

A 2nd anniversary celebratory graphic for the blog in referenced in my last post, another great piece of moving image, more for inspiration than anything. I've noticed .gif popping up all over the place recently, a lot of design blogs/sites have started showcasing their work using them, even creating work with the idea of outputing the resolution in this format.
This area/idea of 'moving image' is growing on me quite rapidly but there is more time for that once the After Effects module is over!

DM

Amongst browsing tutorials and animations I found this competition entry, for what I'm not exactly sure but it exercises some of the elements relevant to the aesthetic I'm going for. I don't feel the proportions are at all right, and the mish mash of different sized text doesn't do the video much justice.

The soundtracks used to accompany the animation do work well, very typical intro and outro notes which almost everybody whose ever played an electronic game pre 2000 should recognise.

Really?

Excusing the sloppy photography, I noticed that the TV channel 'Really' were airing a programme called 'Ten things you need to know about... weight loss'. The weight loss reference is irrelivant however it seemed as though it was a part of a '10 things you need to know about..' series.

I was pleased to find such a referance as quite a few peers had content that could be quite easily linked to a specific channel, ie. More 4, BBC, E4, where as I was unsure of the link between 'arcade classics' and any of the more mainstream channels.

LINE

The Architectural League Beaux Arts Ball

Feel I haven't really posted any moving image through personal interest in a while, as abstract and un-informative as it is, I love the compositions created throughout this piece. It reminds me alot of my response to the visual language module last year. I'm always finding myself posting architectural/geometrical design to my context, not that it's a bad thing, just a personal note...

Oldent

Several start up idents across a range of gaming consoles, particularly fond of the 2 minute N64 clip, Mario running around and interacting with a 3D N64 logo. Haha they all bring back memories, more surprisingly I felt the music and sounds to have the most reminiscent effect, remembering humming them as a kid. Goes to show that the choice of audio is very important, brands have always frantically strived for longevity and recognition, sounds and 'jingles' add another sense of communication, more often without us even realising, but most often remembering for years.










Unlike the others this is an early eighties advert for the Atari 2600, rather rudimentary techniques are used but to good effect, some of which still influence motion graphics today in various ways im sure. I love the Atari logo the name in clean rounded type, very typical of the time. I chuckled at the screen shot below the video, I know my existence was in minus years at the time but £129.95 was quite expensive back then, around £500 or so?

Club TV

Facu Labo was the curator of this Club TV rebrand. I was initially drawn to this video through the Club logo, thinking it was merely an image, the link took me to this pallete perfect piece of moving image. Labo's use of colour is exquisite. There is another video here exampling the rebrand although alot less visual in terms of idents and programme intros. Club TV is a polish channel, and by browsing the foreign website and programme images I get the feeling it's a contemorary channel, focusing mainly on fashion, glamour and lifestyle.



We had a brief-briefing this morning on the second part of our moving image module, Fred mentioned looking at the relevance of brand identity in relation to audience. The colour, type, shapes and on the whole playfulness of this re-brand fits the target democraphic perfectly. - With fashion and interior design reverting back to a more vintage/retro feel over the past few years, the colours here are reminiscent of those found 20/30 years ago and still going strong.

Plenty

Two reels here from PLENTY studios, their headquarters are based in Buenos Aires - Argentina and they've been producing some phenomonal work for companies and brands all over the world. I thought it would be nice to have their showreels from the past 2 years together here, showing development and a vast range of projects worked on by the team. I love the initial ident, black screen with vibrant green shapes and block colour filling up the logo.


2010


2011


One of my randomized words was 'Float', although I've pushed it back to focus on collide, that kind of concept could work well - filling up a tank with letters in, in turn the letters floating upwards as the tank fills.

Somersault

A title sequence for somersault, not sure exactly what somersault is but I really like this short motion graphic from Nick Campbell. Created using only layers and the 3D camera in After Effects, this level of quality seems very reachable given the time we have available for this module. A definite sense of perspective is achieved as the coloured strips build up and the 3D camera shot moves amongst them



Although sound isn't a consideration at this point in our experiments, the sound used here feels very appropriately 'positioned' so to speak - As a new key frame kicks in, and the mood of the shapes change (the rigidity or flow) the sounds change accordingly.

Physics

Trying to find videos and examples of motion graphics that work with physics and momentum in the same way one would find in real life if something was dropped, thrown, rebounding off something etc. This example is an experiment in cinema 4D, and is comprised of 40,000 cubes, a rather collosal amount of objects to work with, taking an hour to work out the physics and 30 minutes to render. I would've thought more time would be spent making something like this look as good as it does, but I'm sure once a level of techincal ability is reached on any software things can start to become infinitely easier.



I'm looking to acheive and encorporate these physics into my experiments with the word collide, falling at real time once colliding together or hitting the edge of a frame. Another area of concern is how letters react when bouncing or being hit by another letter, I've started to experiment with the concept but only on a basic level.

Collide

A video rather appropriately called collide, and although appearing to be only made up of spheres and blocks, I can imagine this is quite a complicated short piece of motion graphics. The spheres make up a human figure that moves incredibly fluently and when it runs into the blocks, the gravity and speed of the falling parts react in a life like manor.


I found this kind of realistic gravity hard to recreate when working in after effects earlier, it's still early days with the software and I'm sure it's not too difficult to achieve - definitely something for the pinboard.

Reels

I kept seeing the word 'showreel' popping up whilst looking into motion graphics, I was using the term 'self promotional motion graphic' to describe material done by motion designers to show off their skills. Turns out...

A "demo reel", or "show reel", is the motion picture or video equivalent of an artist's portfolio. It is typically used as a tool to promote the artist's skill, talent, and experience in a selected field, such as acting, directing, cinematography, editing, special effects, animation, or video games and other graphics. The demo reel is frequently submitted with a résumé to a prospective employer. When a reel contains scenes from actual productions, a shot list or credit list may also be submitted to describe the artist's specific involvement in each portion of the reel. While the usage of video excerpts on such showreels can be regarded as a breach of copyright, it is generally accepted in the film industry to do so, as it is the only tool of an artist to actually self-promote his/her work.

Jorinna

Jorinna Scherle is a motion designer and director working in Berlin, heavily focused on motion graphics, interactive media and fine arts. A very high quality of technical design behind the majority of her works, levels I could only imagine reahcing after a few year experiment and producing work with the relevant software.

Both these videos are flaunting her handywork, kinetically illustrating the  skills and attributes she has as a designer for the screen based industry. A beautiful range of colour, effects and typography throughout, a lot of which can feed in to various levels of my own practice all be it on a much more basic technical level.

more 4

Not actually a post relating to the more 4 channel, but more visual excitment from the creatives behind some of the most iconic TV idents and motion graphics in TV history. A few years ago channel 4 hosted a 3D week, broadcatsing various shows, user submitted content and idents in 3D for the viewers pleasure (they set up a scheme with sainsburys to distribute the glasses). It's been a bit of a struggle to find specific title sequences standing alone, but there was a few...







This kind of 3D effect isn't at all what we're looking at currently as it's an entirely different technical process, but depth of field is, and trying to achieve 3D effects through different techniques. I want to experiment with camera layers in AE, moving around 3d text to achieve this sense of perspective.

Viral

The music industry is becoming ever more visually orientated, obvioulsly album art and one's favourite band poster have been a strong essence of musical culture for a very long time, however the internet and moving image have opened up whole new worlds for the way we experience music. Online musical platforms have been popping up in their numbers with more and more artists turning to the internet in hope of fame by spreading their talent through these viral environments, attracting alot of public attention.

This has naturally led to yet another area of industry to be visually catered for, I wanted to post a few examples of the kind of idents I've come across in the recent months from the aforementioned viral platforms. (The main content of each video is absolutely irrelevant)

Links

It's amazing how random links through design can penetrate other areas of one's design practise, put into context, my last post documenting recent design around the city of Amsterdam completely randomly landed me on an example of motion graphics after following up a link in one of the pictures - www.getitdone.org

"Get it done is a global community that empowers you to positively change people's lives", this piece of kinetic typography is a promotional/persuasive video encouraging people to get involved

Fashion

My recent creative interests have grown towards design for the fashion industry, from high end branding through to the promotion and retail aspects. It's an area I've been considering for PPD and Enterprise projects, and effectively my potential career, but I don't want to pigeonhole myself too quickly.
I'm looking forward to really getting my teeth into this moving image module and it was reassuring to come across this video of various motion graphics/idents for fashion related brands from The Light Surgeons. Depending on how this module and the software treats me, I would like to think I'll keep moving image as a skill for the future.

Rudd

Researching into motion graphics, a fellow peer found these lectures from some of the major contributors in today's motion graphic world. Matt Rudd has been working alongside channel 4 for the last 10 years, working on their many branding and identity projects. He makes a very relevant point approximately 6 and a half minutes in about reduced, simple and pure design becoming more and more important in this day and age with iphones and androids having small displays with apps fighting for user attention.

He moves on to talk about the latest projects currently underway with channel 4, showing examples of very elegant experiments, abstracting the channel 4 logo with a heavy influence from the cubist movement.