"The concept must the unisex since we plan to start as a Menswear label but then expand into men's accessories, toiletries, leather goods and eventually women's wear.
Our customer base will initially be a professional male, approximately between the ages of 35-50. They will have a well paid job working office hours. He likes to be up to date on the latest gadgets, news and accessories but isn't concerned about fashion. His interests are in sport and outdoor activities. his needs for clothes are a good fit and quality items that look age appropriate. He wants something that can be used for work, social occasions since he will have personal responsibilities such as a family and a career."
KEY WORDS
Luxury • Menswear • British • Engineering • Tailored • Fresh • Clean • Design
I'm going to look into and expand on these words as a starting point to branch out from, I've found searching for synonyms and visualising certain keywords associated with a brief that it can trigger ideas at quite a fast pace, particulalry the nouns and adjectives.
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