11.1.12

Oldent

Several start up idents across a range of gaming consoles, particularly fond of the 2 minute N64 clip, Mario running around and interacting with a 3D N64 logo. Haha they all bring back memories, more surprisingly I felt the music and sounds to have the most reminiscent effect, remembering humming them as a kid. Goes to show that the choice of audio is very important, brands have always frantically strived for longevity and recognition, sounds and 'jingles' add another sense of communication, more often without us even realising, but most often remembering for years.










Unlike the others this is an early eighties advert for the Atari 2600, rather rudimentary techniques are used but to good effect, some of which still influence motion graphics today in various ways im sure. I love the Atari logo the name in clean rounded type, very typical of the time. I chuckled at the screen shot below the video, I know my existence was in minus years at the time but £129.95 was quite expensive back then, around £500 or so?




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