Researching into motion graphics, a fellow peer found these lectures from some of the major contributors in today's motion graphic world. Matt Rudd has been working alongside channel 4 for the last 10 years, working on their many branding and identity projects. He makes a very relevant point approximately 6 and a half minutes in about reduced, simple and pure design becoming more and more important in this day and age with iphones and androids having small displays with apps fighting for user attention.
He moves on to talk about the latest projects currently underway with channel 4, showing examples of very elegant experiments, abstracting the channel 4 logo with a heavy influence from the cubist movement.
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